Facebook Video Ad Specs & Best Practices for 2025

Getting your video specs right is crucial for Facebook ad performance. Here's your complete guide to Facebook video ad specifications.

Video Specifications

Recommended Specs

• Resolution: 1080x1920 (9:16) or 1080x1080 (1:1)
• Format: MP4 or MOV
• Frame rate: 30fps
• Max file size: 4GB
• Max duration: 240 minutes (but keep it short!)

Aspect Ratios by Placement

| Placement | Recommended Ratio | |-----------|------------------| | Feed | 1:1 or 4:5 | | Stories | 9:16 | | Reels | 9:16 | | In-stream | 16:9 |

Best Practices

1. Hook in 3 Seconds

You have 3 seconds to grab attention. Make them count with:

• Bold visuals
• Surprising statements
• Direct questions

2. Design for Sound Off

85% of Facebook videos are watched without sound. Use:

• Captions on all videos
• Visual storytelling
• Text overlays for key points

3. Keep It Short

Optimal video lengths:

• Feed ads: 15-30 seconds
• Stories: 5-15 seconds
• Awareness campaigns: Up to 60 seconds

4. Mobile-First Design

• Large, readable text
• Vertical format when possible
• High contrast visuals

Testing Tips

• A/B test different hooks
• Try multiple lengths
• Test with and without music
• Experiment with different CTAs

Follow these guidelines to ensure your Facebook video ads perform at their best.