15 Video Ad Hooks That Stop the Scroll

You have 3 seconds to capture attention. Make them count with these proven hooks.

Question Hooks

1. The Pain Point Question

"Tired of [common frustration]?"

2. The Curiosity Question

"Want to know the secret to [desired outcome]?"

3. The Challenge Question

"Can you spot what's different about this [product]?"

Statement Hooks

4. The Bold Claim

"This [product] changed my life in 30 days."

5. The Contrarian Take

"Everything you know about [topic] is wrong."

6. The Social Proof

"Over 1 million people can't be wrong about this."

Story Hooks

7. The Transformation

"I went from [before state] to [after state]."

8. The Discovery

"I accidentally discovered the best [product category]."

9. The Confession

"I was skeptical too, but then..."

Urgency Hooks

10. The FOMO

"Everyone's talking about this, and here's why."

11. The Limited Time

"This deal ends at midnight."

12. The Trend Alert

"This is about to blow up. Get in early."

Pattern Interrupt Hooks

13. The Unexpected Visual

Start with something visually surprising or unusual.

14. The Direct Address

"Hey, you! Yes, you scrolling right now."

15. The Sound Effect

A distinctive sound that makes people look up.

Tips for Testing

• Test 3-5 hooks per campaign
• Measure thumb-stop rate
• Double down on winners
• Rotate to prevent fatigue

The right hook can make or break your ad. Test relentlessly!